Step by Step - Employee Satisfaction Questionnaires

The benefit of deploying an employee survey on an annual basis has for a long time been widely accepted but many organizations are reluctant to conduct them due to the amount of effort that is required.

Many organizations who have conducted their own internal employee satisfaction surveys use word-processors to design and compile a survey, then go through the effort of printing and distributing the survey and invest time chasing and collecting the completed surveys and then more time transferring the survey response information into a meaningful management report.

Fortunately with the introduction of the Internet and hosted survey websites what was once a time consuming, resource hungry, long winded and cumbersome process is now slick, quick and easy.

This document provides a step by step guide to help implement a survey that will bring considerable benefits to any organization.

Step 1 - Identifying the Need

There are countless reasons an organization might need a survey. Organizations conduct employee satisfaction surveys for the following reasons.

Event Driven Drivers

If your organization is about to embark, or is going through, a process reengineering program a series of employee surveys can assist in managing the change program, measure the effectiveness of the change, help to deliver a 'message' and gather valuable feedback throughout the change cycle.

Where an organization is experiencing a period of rapid growth employee surveys can make sure that the employees are aware of their reporting and management responsibilities.

If an organization is suffering from poor moral stemming from either internal or external influences an employee survey can be used to identify what the specific concerns of employees are so that those concerns can be properly addressed.

An employee survey can help an organization identify the underlying cause of employee unrest that may results in an increase of staff turnover and through the survey findings help find solutions.

Periodically

As part of a periodic assessment, surveys will help an organization review their personnel and monitor on an individual level job satisfaction, training and career development.

Employee surveys will allow the senior management team the opportunity to look at what makes their organisation tick and confirm, or not, that their 'top down' view matches the reality and 'bottom up' perspective of their employees.

With the help of employee surveys an organization can establish good employer/employee communication that will in turn bring both direct and indirect benefits.

Step 2 - Management Buy-In

Although having management buy-in to a survey is always desirable and in some cases may be essential to ensure it is a success, in some instances the results of a survey that may be all that is required to kick-start a management that has grown complacent and detached from their employees.

Some organization may be fortunate in that the senior management recognize and drive the need for employee surveys, while in others the management may need to first be convinced of the direct and indirect benefits an employee survey will bring.

The degree that management commit to an employee survey will have a bearing on the nature of the survey and to some extent will help determine what questions.

A management that is supportive of the initiative may have specific areas of concern that they require feedback on or they may give the go ahead simply because they have no reason to think that the level of employee satisfaction throughout the organization is anything other than high.

Ideally there will be management support for the employee survey from the very start as they have much to gain and it is they who are in a position to implement any required change if it is identified by the survey.

Step 3 - Designing the Survey

Designing a good survey will take some time and effort but by following the basics of survey design and concentrating on the 'need to know' questions and removing the 'nice to know' a survey will rapidly take shape.

Deciding on what questions should be asked will be entirely dependent on the individual organization, its structure and the previously identified primary need and objectives of the employee survey.

At the same time as considering what questions to ask consider how the results are to be analyzed. For example there may be a desire to ask for individual comments but these types of answer formats can be very time consuming and cumbersome to analyze and should therefore be avoided or used sparingly.

With online surveys it is generally better to do a few smaller surveys than one very long survey as the longer the survey the higher the drop out rate will be.

Step 4 - Checking And Testing

Grammar, Spelling And Clarity

Before publishing the survey make a careful check for spelling and typing mistakes and incorrect grammar. It is recommended that you always have a colleague who has not been involved in the survey design to proof read the survey with clean eyes before the survey goes live, if no colleague is available try to take a break before checking through the survey again.

Say What You Mean And Mean What You Say

When checking the survey consider the survey from the respondent’s viewpoint, you may know what you mean by each question but will the employee?

Allow the Respondent to Answer Truthfully

For closed questions where the employee will be required to choose from a number of available responses have you allowed the employee to answer accurately? Make use of responses like 'No Comment', 'Not Applicable' or ‘Don’t know’ where you want to make the question mandatory but the employee may not be able to answer.

Give consideration to allowing the employee to include an 'Other' answer but be mindful that 'Other' answers add to the complexity when analyzing the survey results.

Don't Require A Response To Questions That May Not Have One

Check that for questions that have been made mandatory that you definitely do require an answer, for example open questions that ask for additional comments should not be mandatory unless you really do require the respondent to write a comment.

Check the Result Data can be Properly Analyzed

Check through the survey again but this time looking at how the results of the survey will be analyzed. Consider how you are likely to want to analyze the survey data, have you asked the right questions to be able to perform detailed analysis? For example if you want to be able to view the detailed response data from the perspective of the different departments, or maybe length of service, check you have asked the employee to indicate their own department and/or length of service.

Don't Ask More Questions than you Need to

Consider all the questions in the survey and make sure that they are all 'need to know' questions.

Test the Link and Try Completing the Survey

Publish the survey and then send the survey's link to colleagues who will be able to help you test the survey. By completing you own survey yourself you will get a feel for how the respondent will view the survey. From your own and others feedback stop and make adjustments to the survey as required.

Repeat this process until you are happy with the survey.

Check The Data

Take the time to view the online results of the test data and ensure that the data is being collected and can be analyzed in a manner that will give meaningful results.

Step 5 - Promoting And Deploying The Survey

Where all or the majority of employees have access to the internet or company intranet deploying the online survey is as easy as ABC, either via email or by establishing a link to the survey from your own website or Intranet.

If there are employees that do not have direct access to the Internet there may be a number of alternatives that can be used such as issuing the survey in printed form, providing access through a shared terminal or giving them an incentive to complete the survey at home.

Allowing Anonymous Responses?

You have a choice to allow all surveys to be completed anonymously. Allowing a survey to be anonymous may encourage employees to speak their minds enabling the survey to provide 'a warts and all' report, in turn giving management an opportunity to address underlying problems before they become serious.

However, allowing anonymous comments also allows employees to be more cavalier and flippant with their responses. Some organizations may only wish to take account of the views of those employees that are prepared to stand by their convictions and that will also allow the organization to follow up the specific concerns of individual employees.

Deciding to allow anonymous responses or not will mainly be down to the individual organization, the specific nature of the survey, the surrounding circumstances, the management style and the existing employer/employee relationship.

Step 6 - Monitoring

While the survey is in progress you will be able to view the summary results online and also monitor in real-time the number of surveys that have been both started and completed.

If after a few days the number of completed surveys falls short of any set target it is advisable to send employees one or more reminders to ask them to complete the survey.

Step 7 - Analyzing The Results

There are no hard and fast rules for analyzing the data. Much depends on the individual survey, the questions asked and the number of responses.

The majority of surveys will benefit from the results being displayed in graphical as well as tabular form.

On the proviso that the right questions have been asked a number of 'headline' results will often stand out when the survey data is first analyzed that can provide you with an overview and an assessment of the general mood of the organization.

In areas where the results indicate areas of concern a more detailed analysis may be advisable. For example if employees were asked if they felt the organization provided equal opportunities to both genders and 25% gave a negative response it would be useful to know the gender split of the organization and also to look at what the gender split was of the 25% that answered negatively. Was the negative view shared by employees of both genders, consistent throughout the organization, or was it restricted to a particular gender and/or a particular department?

There is a method of reporting that presents the result data in tabular and/or graphical form allowing those who are interested in the results to view the raw data.

Often used as a complement to the first, another method is to interpret the results and provide an analysis of the data and offer a view as to what the meaning is behind the results, what circumstances may have contributed to the results being as they are and, where the results indicate a negative, what initiatives could be taken. If the analysis is done by a single individual it is likely to be a personal opinion, if done collectively by a committee it is still likely to be more objective and possibly open to interpretation.

Step 8 - Post Survey Action

Probably the most important step is the last. The results of an employee survey will either confirm that the perfect organization really does exist or, and more likely, it will by the individual and common concerns that are raised identify the areas that are less than perfect.

It may prove necessary to conduct further, more detailed surveys, to target specific areas. For example the survey may reveal that employees working in a particular department are collectively unhappy, but the reasons for their dissatisfaction may not be clear. A highly focused follow-up survey may help reveal the root causes.

When employee surveys are periodically run an organization that has taken steps to address issues will see their efforts reflected in subsequent survey responses. Almost all organizations have problems and it will help the moral of an organization to see that a channel is available that will highlight problems that can then be addressed and resolved.

Summary

These guidelines are intended to help an organization conduct successful employee satisfaction surveys, they are however, only a guide.

Each organization is different in style and structure and that will directly influence the tone and nature of the survey and will also dictate what the primary and secondary reasons are for conducting a survey.

By utilizing existing technology and conducting surveys online you are now able to monitor the heart beat of an organization, quickly, easily and, by using websites like Survey Galaxy, at a very reasonable cost.

Article Source: http://profitnb.com

Martin Day is a Director of Survey Galaxy Ltd a web site that allows anyone to create, design and publish online surveys and questionnaires. For more information please visit www.surveygalaxy.com.

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